B.JU

B.ju blooming reinforcing shampoo

Moisturizing and nourishing shampoo

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Shampoo with an energetic restructuring effect on damaged keratin fibers.

It brings a clear improvement to the appearance of the hair with each application, leaving the hair lightweight.

Plus: next-generation actives for a restructuring action.

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Cleansing for subsequent treatment
Next generation active ingredients for a restructuring action
Biodegradable surfactants derived from coconut oil and beetroot

What does it contain?

Plant-based surfactants and cationic conditioning agents provide structure during the cleansing phase, preparing the hair for the next treatment. Bio surfactants derived from coconut oil and beetroot offer a pleasant pampering experience during cleansing.

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HOW DOES IT WORK

Already during the cleansing phase, thanks to the presence of plant-based surfactants and cationic conditioners, it has a strong restructuring effect on damaged keratin fibers.
It brings a clear improvement to the hair's appearance, hydration, and softness, application after application, while leaving the hair feeling light.

ingredients
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HOW TO USE

COCONUT OIL

Coconut oil has a high concentration of medium-chain fatty acids, which easily penetrate hair follicles and cuticles, moisturizing hair from the inside. These fatty acids form a protective barrier on the strands, retaining moisture and preventing dehydration.

BEETROOT

Beetroot, is an ingredient rich in vitamins A, B, C and minerals such as sodium, zinc, magnesium, iron, is rich in nutrients that, in addition to bringing benefits to the body, also provide benefits to the hair: improves appearance and texture, renews cells, improves hydration.

Shampoo with an energetic restructuring effect on damaged keratin fibers. It provides a clear improvement in the appearance of the hair application after application, leaving the hair light.

Plus: new generation actives for a restructuring action.

Gentle and effective cleansing that prepares the hair to have a restructured and soft effect during the styling phase. Distribute evenly on damp hair and massage, rinse, repeat.