2026
From anti-hair loss to Hair & Head Spa
With Libera Hair Clay Cream, Nourish Beard Oil, and Nourish Body Wash, the line expands to offer a complete ritual for scalp, skin, and hair.
Formulas enriched with essential oils deliver a sensory experience that combines wellness and performance.
2025
A new technological era
Oxilock Plasma Inner Re-Bonder protects and rebuilds the hair from within.
Crystal Glow revolutionizes lightening: up to 9 levels, with full respect for the hair fiber.
With LISS.IA, the perfect straight is born: mirror-like shine and deep restructuring.
2024
Evolution and Innovation
The Keratin Plus Empower line expands with Relighting Color, Reviving Blonde, and Curly Hair: three targeted solutions to enhance every hair type.
Introducing Muroil, the precious oil for body and hair that nourishes, illuminates, and enhances natural beauty.
Completing the color range, Keratin Plus Color Demi: performance, versatility, and flawless results in one system.
2023
Instant lamination
2023 - The variable time and immediate effectiveness at home and in the salon, increasingly represent the challenge to overcome in hair reconstruction and wellness treatments. In this logic, the 1st instant and progressive spray lamination is born, without alcohol, enriched with Oxilamine ®. KERATIN PLUS EMPOWER SNAP LAMINATION immediately becomes an international success for liquid hair effect in a snap of fingers.
2022
Enocoloration,
Waving System
and Deep Reconstruction
2022 - An intense year of launches and innovation. From KERATIN PLUS COLOR, a cream color enriched with grapeseed oil, red grape extracts, and OXILAMINE® to the new hair-friendly waving system KERATIN PLUS SOUND WAVE and finally KERATIN PLUS EMPOWER the deep reconstruction system.
2021
Cosmeceuticals and dietary supplements for an anti-hair loss action IN & OUT
2021 - Clinical studies show the effectiveness of some essential oils and plant extracts on hair loss, baldness, and anomalies. From these evidences, the KYKLOS formulas were born, to ensure the salon an authentic and reliable response to scalp issues.
2020
Keratin Plus Smoothing is a system
2020 - From the straightening shampoo, to the specific product for blonde hair, up to the treatment reserved for afro and multi-ethnic hair, KERATIN PLUS SMOOTHING SYSTEM expands and completes to give the salon absolute freedom of choice most suitable for each guest.
2019
Disciplining Spray
2019 - In continuous search for faster solutions that ensure the maximum comfort of the guest and the operator, the research laboratory develops KERATIN PLUS INFINITY, the disciplining and smoothing treatment in a quick and effective spray version.
2018
Styling and ammonia-free coloring
2018 - The desire to surprise and offer the market unique solutions does not stop. The first permanent color in a food pouch is born, COLOR JUICE. Halfway between styling and care, HUG is born, a line that not only provides stylistic memory, but also hydrates, nourishes, and protects the structure thanks to a precious blend of functional actives.
2017
Waterless color, training and hair care
2017 represents a crucial year for the brand: the first AMONIA FREE water-free color based on aloe vera, DOC COLOR and the complete line of haircare OCRYS inspired by mindfulness rich in natural ingredients.
A crucial moment for the company as the JACADEMY training academy is born with the aim of encompassing all salon services and becoming over the years a point of reference for salon training and their professional and personal growth.
2015
Molecular Restoration and Organic Pigments
2015 - There has always been the belief that bleaching, coloring, and chemical treatments damage hair by emptying the structure in an aggressive way. This is why Oxilock Plasma was created to protect and restore the structure even during chemical treatments. A unique formula in the world that comes from the know-how of the reconstruction power of straightening treatments and is available for all chemical treatments. The same year saw the launch of Navitas Organic Touch organic pigments, a system of direct coloring based on cosmetic shampoo and masks with a high restructuring power to give salons the possibility of infinite chromatic effects and freedom.
2013
The Oxilamine® is born
2013 - From a precious intuition of the Jean Paul Mynè research laboratory, Keratin Plus Platinum was born, a smoothing formula with the primary purpose of restoring damaged keratin fibers, enriched with a complex of plant-derived amino acids combined with each other and identified as Oxilamine®, which would soon characterize all the formulas of JEAN PAUL MYNÈ treatments.
2011
The debut
2011 - After years of research and testing and after numerous previous attempts, Jean Paul Mynè debuts on the market with the 1st formaldehyde-free smoothing treatment in the world, KERATIN PLUS GOLD. Healthy, safe, effective becomes undisputed leader of the smoothing segment in a few years. Always from the desire to innovate and facilitate the way hairdressers work with a thermo active elixir capable of controlling and sealing split ends and the lengths of very damaged hair, Thermo Repair Perfect Ends is born, extremely delicate to produce and a pioneer in the formula remains to this day the best seller of the range.