2023 - The variable of time and immediate effectiveness at home and in the salon increasingly represent the challenge to overcome in hair reconstruction and wellness treatments. In this logic, the 1st instant and progressive spray lamination is born, without alcohol, enriched with Oxilamine ®. KERATIN PLUS EMPOWER SNAP LAMINATION immediately becomes an international success for liquid hair effect in a snap of the fingers.

2022 - An intense year of launches and innovation. From KERATIN PLUS COLOR, a cream color enriched with grapeseed oil, red grape extracts and OXILAMINE® to the new hair-friendly waving system KERATIN PLUS SOUND WAVE and finally KERATIN PLUS EMPOWER the deep reconstruction system.

2021 - Clinical studies demonstrate the effectiveness of some essential oils and plant extracts on hair loss, baldness, and anomalies. From these evidences, the KYKLOS formulas were created to provide the salon with an authentic and reliable response to scalp problems.

2020 - From straightening shampoo, to specific disciplining for blonde hair, to treatment reserved for afro and multi-ethnic hair, KERATIN PLUS SMOOTHING SYSTEM is completed and expanded to give the salon absolute freedom of choice most suitable for each guest.

2019 - In the continuous search for faster solutions that ensure maximum comfort for both guests and operators, the research laboratory has developed KERATIN PLUS INFINITY, the disciplining and smoothing treatment in a quick and effective spray version.

2018 - The desire to surprise and offer unconventional solutions to the market does not stop. Born is the first permanent color in a food pouch, COLOR JUICE. Halfway between styling and care, HUG is born, a line that not only provides stylistic memory, but also moisturizes, nourishes, and protects the hair structure thanks to a precious blend of functional actives.

The 2017 represents a crucial year for the brand: the first AMONIA FREE waterless color based on aloe vera is born, DOC COLOR and the complete haircare line OCRYS inspired by mindfulness rich in natural ingredients. Crucial moment for the company because the training academy JACADEMY is founded with the aim of encompassing all salon services and becoming over the years a reference point for salon training and their professional and personal growth.

2015 - There has always been the belief that bleaching, coloring, and chemical treatments damage hair by emptying the structure acting aggressively. This is why Oxilock Plasma is born, which protects and restores the structure even during chemical treatments. A unique formula in the world that arises from the know-how of the reconstruction power of straightening treatments and is made available for all chemical treatments. The same year, the organic pigments Navitas Organic Touch are launched, a system of direct coloring based on cosmetic shampoo and masks with a high restructuring power to give salons the possibility of infinite chromatic effects and freedom.

2013 - From a precious intuition of the Jean Paul Mynè research laboratory, Keratin Plus Platinum was born, a smoothing formula with the primary purpose of restoring damaged keratin fibers, enriched with a complex of plant-based amino acids combined with each other and identified as Oxilamine® and that, shortly after, would characterize all the formulas of JEAN PAUL MYNÈ treatments.

2011 - After years of research and testing and after numerous previous attempts, Jean Paul Mynè debuts on the market with the world's first formaldehyde-free smoothing treatment, KERATIN PLUS GOLD. Healthy, safe, effective becomes undisputed leader of the smoothing segment in a few years. Always from the desire to innovate and facilitate the way hairdressers work with a thermo-active elixir capable of controlling and sealing split ends and lengths of very damaged hair, Thermo Repair Perfect Ends is born, extremely delicate to produce and a pioneer in the formula remains to this day the best seller of the range.