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HUG

HUG

I don't need a styling, I need a Hug 

Enjoyable hair, enjoyable style.
Alternate text
Performance of hold and well-being for the structure
The new generation of styling products that, in addition to holding and movement performance, embrace hair with well-being, protection, and the daily security they need.

4 different families, each with a different intensity.


SWEET

BALANCED

INTENSE

ULTRA INTENSE

Discover the product families
Freedom of mixing and overlapping
The richness of natural raw materials such as goji berries, pomegranate extract, vetiver oil, and other precious active ingredients ensure naturalness and lightness in the result.

They leave no residue and are easily reworkable.

Freedom of mixing and overlapping, the line allows to achieve infinite stylistic effects.

Freedom of blending
Freedom of blending
Maximum definition
Maximum definition
Different hold intensities
Different hold intensities
Sweet
HUG
Sweet
Embrace your hair with gentleness
DISCOVER THE FAMILY
HUG
Hug enjoyable glaze sweet
nutrient and shaping glaze - 150ml
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HUG
Hug enjoyable eco hair spray sweet
Non-gas hairspray for moldable texture, light hold. - 250ml
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HUG
Hug enjoyable hair gel sweet
light hold styling gel - 150ml
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HUG
Hug enjoyable let's shine sweet
shiny and moisturizing light spray. - 100ml
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HUG
Hug enjoyable vetiver oil sweet
light moisturizing oil - 100ml
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Balanced
HUG
Balanced
The ideal balanced approach for your styling
Discover the family
HUG
Hug enjoyable dry shampoo balanced
Dry shampoo spray, gives volume and body to heavy hair. - 150ml
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HUG
Hug all you need balanced
Anti-frizz pre-styling multifunctional serum - 150ml
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HUG
Hug enjoyable hair spray balanced
impalpable hairspray, medium hold, residue-free. - 400ml
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HUG
Hug enjoyable hair cream mousse balanced
Nourishing mousse, provides definition, volume and medium hold. - 300ml
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HUG
Hug enjoyable blow up balanced
medium hold volumizing powder - 10g
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HUG
Hug enjoyable volumizing blow dry balanced
Volume hair-spray anti-moisture - 150ml
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HUG
Hug enjoyable sea salt spray balanced
Sea salt wet spray, volumising "sea effect'. - 150ml
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Intense
HUG
Intense
A burst of intensity for a vigorous effect.
Discover the family
HUG
Hug enjoyable hair spray intense
spray, gives volume and body - 400ml
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HUG
Hug enjoyable curly hair intense
serum for defined and voluminous curls, strong hold - 150ml
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HUG
Hug enjoyable matte wax intense
rich wax natural hold, matte effect - 100ml
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HUG
Hug enjoyable hair protector serum intense
A shield from thermal stress - 100ml
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HUG
Hug enjoyable vetiver oil intense
Intensive moisturizing oil - 100ml
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Ultra Intense
HUG
Ultra Intense
For all lovers of extreme hold
Discover the family
HUG
Hug enjoyable matte wax ultra intense
rich wax with intense hold, matte effect - 100ml
Find out more
HUG
Hug enjoyable gel per capelli ultra intenso
modeling gel, nourishing, extra strong hold - 150ml
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HUG
Hug enjoyable blow up ultra intense
volumizing powder with strong hold - 10g
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HUG
Hug enjoyable curly hair ultra intense
ultra hydrating action to define the curl - 150ml
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